Applying research methods
Practice Flashcards
Flip to reveal answersName the five user-centred research methods in B1.1.
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Question
Name the five user-centred research methods in B1.1.
Answer
Field research, user observation, interviews, questionnaires and focus groups.
Question
What are demographics?
Answer
The measurable facts that define a target population — age, gender, income, education, occupation, location, household type and relevant abilities. They define who is in the group; they never say what an individual wants.
Question
What is the blind spot of user observation?
Answer
It shows exactly what happens and never why. People also behave differently when they know they are watched.
Question
What are the four rungs from raw data to a design need?
Answer
Raw records → a repeated theme → a statement about the user → the want or need. Only the last belongs in a specification.
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Topic 5.1 hub
User-centred design
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