Personas and scenarios
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Question
What is a primary persona?
Answer
One named user built from research data who represents the attributes of a user population — with goals, context and constraints specific enough to force a design decision.
Question
What is a scenario, and what does it add to a persona?
Answer
A written account of the persona performing a task in a specific situation. It surfaces constraints a persona alone does not — the time of day, the lighting, whether a hand is free.
Question
What is a population stereotype? Give two examples.
Answer
An expectation a whole population shares about how something behaves: red means stop, clockwise means more. Designing against one causes errors under pressure, however logical the alternative.
Question
Give one advantage and one disadvantage of using a persona.
Answer
Advantage: the team shares one concrete user instead of arguing about an abstraction. Disadvantage: a persona built on thin data gives the designer's assumptions false authority.
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Topic 2.1 hub
User-centred research methods
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