Designing with empathy
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Flip to reveal answersWhat three things must a designer understand about end-users?
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Question
What three things must a designer understand about end-users?
Answer
Their needs (what the product must achieve), their wants (what they would prefer) and their limitations (what they cannot do).
Question
How does the guide say empathy with users is developed?
Answer
By understanding users' needs and by carrying out their tasks in the specified environment — doing the task where it is really done, not imagining it from a desk.
Question
Why do wants matter if the needs are met?
Answer
Products that meet a need but ignore a want get abandoned. A medication reminder that works perfectly but looks medical ends up in a drawer.
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Topic 2.1 hub
User-centred research methods
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