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Flip to reveal answersAt which four points does product analysis happen?
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All 4 Flashcards — Analysis in the process
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Question
At which four points does product analysis happen?
Answer
Empathizing (where does the current product fail?), defining (what baseline must be beaten?), ideation (how do others solve this?), and evaluating (did the new design beat the old?).
Question
What does the baseline make possible?
Answer
A before-and-after comparison on the same measurements — so the final evaluation can show improvement rather than claim it.
Question
Why does the rationale behind the old design matter?
Answer
It tells you what a redesign would have to give up as well as gain. The part you cannot explain is usually there for a standard, a patent or an old failure.
Question
Why analyse products from outside your own market?
Answer
Competitors share the market's assumptions, including the wrong ones. The principle that solves your problem has usually been found somewhere it was not called the same thing.
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Topic 11.1 hub
Product analysis
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