Practice Flashcards
Flip to reveal answersWhat are the two axes of a SWOT?
Track your progress — Sign up free to save your progress and get smart review reminders based on spaced repetition.
All 4 Flashcards — SWOT analysis
Sign up free to track progress and get spaced-repetition review schedules.
Question
What are the two axes of a SWOT?
Answer
Strengths and weaknesses are internal to the product and true now. Opportunities and threats are external and about what is coming.
Question
What five lenses is a product SWOT built on?
Answer
Function, performance, usability, features and materials — tagging each entry with its lens stops the SWOT collapsing into four opinions.
Question
Why is "it could be lighter" not an opportunity?
Answer
It is the weakness written again. An opportunity is external — a market gap, a regulation, a supplier or a rival's absence — that the product could exploit.
Question
What two pairings does a SWOT produce?
Answer
Strength with opportunity gives what to push. Weakness with threat gives what to fix first. Those two pairs are the output, not the four lists.
Read the notes
Full study notes for SWOT analysis
Topic 11.1 hub
Product analysis
More from Topic 11.1
All flashcards in this topic
Design Technology exam skills
Paper structures & tips
Track your progress with spaced repetition
Sign up free — Aimnova tells you exactly which cards to review and when, so you remember everything before your IB exam.
Start Free