Testing with stakeholders
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Flip to reveal answersWhat does each stakeholder group uniquely know?
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Question
What does each stakeholder group uniquely know?
Answer
Users: what happens at the task. Manufacturers: what is expensive and where rejects come from. Engineers: what the design is limited by. Service: what breaks and what they refuse to fix. Retail: why it is bought or returned.
Question
Why test as well as ask stakeholders?
Answer
People give reasons and priorities but misreport their own behaviour; testing gives numbers against a stated condition but only for what you thought to measure. The strongest findings are where the two agree.
Question
Why is returns data valuable?
Answer
It is existing user research in quantity, written by people at the moment they decided the product had failed them — and it is already in the client's records.
Question
Why is interviewing only current users incomplete?
Answer
They have adapted to the faults and report the product as acceptable, and the people who gave up — who hold the strongest finding — are absent.
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Topic 11.1 hub
Product analysis
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