Balancing the three Ps
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Flip to reveal answersHow does the triple bottom line reveal a design opportunity?
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Question
How does the triple bottom line reveal a design opportunity?
Answer
Find the account that is quietly paying and name what it pays for. A product that seems unusually cheap or convenient is being subsidised by people, profit or planet.
Question
What is a transfer?
Answer
A decision that moves a cost instead of removing it — a thinner bottle onto the user, a refill onto the household, automation from profit onto people. Check all three accounts after any change.
Question
How do you prioritise when accounts genuinely conflict?
Answer
Safety and legality are not tradeable. Then favour the account that cannot recover — a lost livelihood or habitat — over one that can. Then take the whole-life view of profit.
Question
Why does the whole-life view resolve many conflicts?
Answer
Durability that costs more per unit is usually cheaper per year of service, so what looks like profit against planet at the till is often profit and planet over ten years.
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Topic 10.1 hub
Design for sustainability
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