The triple bottom line
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Question
What is the triple bottom line?
Answer
Measuring a product against three accounts — people (social), profit (economic) and planet (environmental) — together rather than measuring profit alone.
Question
What does the people account cover?
Answer
Users, the community round the factory, everyone in the supply chain, and the people who repair, clean or dispose of the product. The supply chain is the forgotten part.
Question
Why is profit one of the three accounts?
Answer
A design that loses money is never manufactured, so it helps nobody. Profit is a constraint to be met, not a villain, and the version that ships balances all three.
Question
How is the centre of the triple bottom line usually reached?
Answer
By changing what the product IS rather than optimising what it was: shipping concentrate instead of water, renting a tool instead of selling one.
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Topic 10.1 hub
Design for sustainability
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