IB Business Management — Topic 6.4

Boston Consulting Group (BCG) matrix

Topic 6.4 introduces the BCG matrix for analysing a company's product portfolio using market share and market growth. Students classify products as stars, cash cows, question marks, or dogs and evaluate resource allocation and portfolio management strategies.

Sub-topics in Topic 6.4

6.4.1The BCG matrix 6.4.2Constructing and applying the BCG matrix

Study Topic 6.4: Boston Consulting Group (BCG) matrix

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