HomeIB Business ManagementTopic 6.4

Boston Consulting Group (BCG) matrix

Topic 6.4 introduces the BCG matrix for analysing a company's product portfolio using market share and market growth. Students classify products as stars, cash cows, question marks, or dogs and evaluate resource allocation and portfolio management strategies.

Study Topic 6.4: Boston Consulting Group (BCG) matrixRead the complete notes with key terms and exam tips

IB Business Management Question BankPractise exam-style questions for Topic 6.4 IB Command TermsLearn what examiners expect for Explain, Evaluate, Discuss…

IB Business Management · Topic 6.4

Sub-topics in Topic 6.4

6.4.1The BCG matrix 6.4.2Constructing and applying the BCG matrix