Question 1

Define relative market share.

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Question 2

Outline how to calculate relative market share.

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Question 3

State what the BCG (Boston Consulting Group) matrix is used for.

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Question 4

Outline the two dimensions used in the BCG matrix.

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Question 5

Outline how to calculate relative market share.

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Question 6

Define a “Cash cow” in the BCG matrix.

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Question 7

State the first step when constructing a BCG matrix for a business with multiple products.

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Question 8

Define a “Cash cow” in the BCG matrix.

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Question 9

Define a “Question mark” product in the BCG matrix.

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Question 10

Define a “Dog” product in the BCG matrix.

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Question 11

State what the BCG (Boston Consulting Group) matrix is used for.

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Question 12

Outline the two dimensions used in the BCG matrix.

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Question 13

Define a “Star” product in the BCG matrix.

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Question 14

Define a “Star” product in the BCG matrix.

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Question 15

Define a “Question mark” product in the BCG matrix.

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Question 16

Define a “Dog” product in the BCG matrix.

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Question 17

State the first step when constructing a BCG matrix for a business with multiple products.

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Question 18

Define relative market share.

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Question 19

Explain how bubble size is sometimes used when constructing a BCG matrix.

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Question 20

A product has 30% market share. The largest competitor has 20%. Calculate the relative market share.

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Topic 6.4: Porter's Generic Strategies Questions

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