IB Business Management — Topic 6.1

SWOT analysis

Topic 6.1 covers how businesses use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate their strategic position. Students learn to conduct a SWOT analysis from case study data and use it to justify strategic recommendations — a skill tested in nearly every IB BM exam.

Sub-topics in Topic 6.1

6.1.1What is a SWOT analysis?6.1.2Using SWOT for strategic decisions 6.1.3Writing SWOT-based recommendations

Study Topic 6.1: SWOT analysis

Read the complete notes with key terms and exam tips

❓ IB Business Management Question Bank

Practise exam-style questions for Topic 6.1

📖 IB Command Terms

Learn what examiners expect for Explain, Evaluate, Discuss…