HomeIB Business ManagementTopic 6.1

SWOT analysis

Topic 6.1 covers how businesses use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate their strategic position. Students learn to conduct a SWOT analysis from case study data and use it to justify strategic recommendations — a skill tested in nearly every IB BM exam.

Study Topic 6.1: SWOT analysisRead the complete notes with key terms and exam tips
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IB Business Management · Topic 6.1

Sub-topics in Topic 6.1

6.1.1SWOT analysis6.1.2Using SWOT to make decisions6.1.3SWOT recommendations