HomeIB Business ManagementTopic 4.5

The seven Ps of the marketing mix

Topic 4.5 analyses the extended marketing mix (product, price, place, promotion, people, process, physical evidence) and how businesses combine these elements to create a coherent marketing strategy. Students evaluate real-world marketing mix decisions and justify recommendations.

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IB Business Management · Topic 4.5

Sub-topics in Topic 4.5

4.5.1Product 4.5.2Price 4.5.3Place 4.5.4Promotion 4.5.5People, process and physical evidence 4.5.6Appropriate marketing mixes