IB Business Management — Topic 4.2

Marketing planning

Topic 4.2 examines how businesses develop marketing plans, including SWOT analysis, market segmentation, targeting, and positioning. Students evaluate marketing objectives and strategies, linking them to broader business goals and competitive analysis.

Sub-topics in Topic 4.2

4.2.1Marketing objectives and strategies 4.2.2Marketing planning 4.2.3Market share measurement

Study Topic 4.2: Marketing planning

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❓ IB Business Management Question Bank

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