HomeIB Business ManagementTopic 4.2

Marketing planning

Topic 4.2 examines how businesses develop marketing plans, including SWOT analysis, market segmentation, targeting, and positioning. Students evaluate marketing objectives and strategies, linking them to broader business goals and competitive analysis.

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IB Business Management · Topic 4.2

Sub-topics in Topic 4.2

4.2.1Niche and mass markets, USP and differentiation4.2.2Marketing planning4.2.3Positioning and position maps