Topic 4.2: Marketing Planning Questions

Award up to [2] per benefit. Responses must describe long-term benefits such as sustained brand awareness, improved reputation, or long-term enrolment growth. Benefits must be clearly described, not just stated.This is a placeholder for the full markscheme. The actual markscheme contains detailed points, examples, and specific criteria required to achieve full marks for this question. It breaks down exactly what examiners are looking for.