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Flip to reveal answersStructure for 10-mark recommend questions?
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All 20 Flashcards — Writing SWOT-based recommendations
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Question
Structure for 10-mark recommend questions?
Answer
Step 1: Argue FOR A. Step 2: Argue FOR B. Step 3: Evaluate. Step 4: Conclude with recommendation.
💡 Hint
A → B → Evaluate → Conclude
Question
A strong conclusion makes a clear ___ supported by ___
Answer
Choice ('I recommend Option A because...'); evidence from the case study.
💡 Hint
Choice + evidence
Question
Six common exam mistakes for recommendations?
Answer
One-sided argument, no conclusion, generic answers, listing SWOT without impact, ignoring data, too much description.
💡 Hint
One-sided, no conclusion, generic
Question
10-mark: both sides, case study evidence, ___
Answer
Justified conclusion.
💡 Hint
Conclusion
Question
'Sitting on the fence' (no conclusion) gets ___
Answer
Low marks — you must make and justify a choice.
💡 Hint
Low marks
Question
A strong conclusion acknowledges ___
Answer
Trade-offs — 'Although Option B offers X, Option A is better because...'
💡 Hint
Trade-offs
Question
You CANNOT get full marks without a ___
Answer
Justified conclusion — 'it depends' without a final recommendation won't reach the top band.
💡 Hint
Justified conclusion
Question
Structure: For A → For B → ___ → Conclude
Answer
Evaluate — weigh up which is best.
💡 Hint
Evaluate
Question
Don't just list SWOT points — explain their ___
Answer
Impact on the decision — how does each factor affect the choice?
💡 Hint
Impact
Question
Strong conclusions: clear choice, evidence, trade-offs, ___
Answer
Stakeholders and short vs long term.
💡 Hint
Stakeholders + timeframe
Question
A strong conclusion considers ___ AND ___ impact
Answer
Short-term AND long-term — not just immediate effects.
💡 Hint
Short + long term
Question
10-mark questions need: both sides, evidence, and ___
Answer
A justified conclusion — clearly state which option and WHY.
💡 Hint
Justified conclusion
Question
A strong conclusion mentions key ___
Answer
Stakeholders who will be affected by the decision.
💡 Hint
Stakeholders
Question
Magic formula for top marks?
Answer
Balanced arguments + Case study evidence + Stakeholder impact + Justified conclusion.
💡 Hint
Balance + evidence + stakeholders + conclusion
Question
Avoid: one-sided, no conclusion, generic, ___
Answer
Ignoring data and writing too much description.
💡 Hint
Data + description
Question
Use ___ factors and ___ data to argue for each option
Answer
SWOT factors; case study data.
💡 Hint
SWOT + case study
Question
Quick: Can you get full marks without a conclusion?
Answer
No — a justified conclusion is essential for top marks.
💡 Hint
No
Question
Too much ___ and not enough ___ loses marks
Answer
Description; evaluation — examiners want analysis, not retelling the case study.
💡 Hint
Description vs evaluation
Question
Step 3 (evaluate) means weighing up which option is ___
Answer
BEST for this specific business — considering short-term and long-term.
💡 Hint
Best for THIS business
Question
Model conclusion format?
Answer
'I recommend A because it uses [strength] to exploit [opportunity], supported by [data]. Although B offers [benefit], A is better because [reason].'
💡 Hint
Recommend + justify + acknowledge
Read the notes
Full study notes for Writing SWOT-based recommendations
Topic 6.1 hub
SWOT analysis
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BM exam skills
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