Back to Topic 6.1 — SWOT analysis
6.1.3BM20 flashcards

Writing SWOT-based recommendations

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Card 1 of 206.1.3
6.1.3
Question

Structure for 10-mark recommend questions?

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Card 1concept

Question

Structure for 10-mark recommend questions?

Answer

Step 1: Argue FOR A. Step 2: Argue FOR B. Step 3: Evaluate. Step 4: Conclude with recommendation.

💡 Hint

A → B → Evaluate → Conclude

Card 2concept

Question

A strong conclusion makes a clear ___ supported by ___

Answer

Choice ('I recommend Option A because...'); evidence from the case study.

💡 Hint

Choice + evidence

Card 3concept

Question

Six common exam mistakes for recommendations?

Answer

One-sided argument, no conclusion, generic answers, listing SWOT without impact, ignoring data, too much description.

💡 Hint

One-sided, no conclusion, generic

Card 4concept

Question

10-mark: both sides, case study evidence, ___

Answer

Justified conclusion.

💡 Hint

Conclusion

Card 5concept

Question

'Sitting on the fence' (no conclusion) gets ___

Answer

Low marks — you must make and justify a choice.

💡 Hint

Low marks

Card 6concept

Question

A strong conclusion acknowledges ___

Answer

Trade-offs — 'Although Option B offers X, Option A is better because...'

💡 Hint

Trade-offs

Card 7concept

Question

You CANNOT get full marks without a ___

Answer

Justified conclusion — 'it depends' without a final recommendation won't reach the top band.

💡 Hint

Justified conclusion

Card 8concept

Question

Structure: For A → For B → ___ → Conclude

Answer

Evaluate — weigh up which is best.

💡 Hint

Evaluate

Card 9concept

Question

Don't just list SWOT points — explain their ___

Answer

Impact on the decision — how does each factor affect the choice?

💡 Hint

Impact

Card 10concept

Question

Strong conclusions: clear choice, evidence, trade-offs, ___

Answer

Stakeholders and short vs long term.

💡 Hint

Stakeholders + timeframe

Card 11concept

Question

A strong conclusion considers ___ AND ___ impact

Answer

Short-term AND long-term — not just immediate effects.

💡 Hint

Short + long term

Card 12concept

Question

10-mark questions need: both sides, evidence, and ___

Answer

A justified conclusion — clearly state which option and WHY.

💡 Hint

Justified conclusion

Card 13concept

Question

A strong conclusion mentions key ___

Answer

Stakeholders who will be affected by the decision.

💡 Hint

Stakeholders

Card 14concept

Question

Magic formula for top marks?

Answer

Balanced arguments + Case study evidence + Stakeholder impact + Justified conclusion.

💡 Hint

Balance + evidence + stakeholders + conclusion

Card 15concept

Question

Avoid: one-sided, no conclusion, generic, ___

Answer

Ignoring data and writing too much description.

💡 Hint

Data + description

Card 16concept

Question

Use ___ factors and ___ data to argue for each option

Answer

SWOT factors; case study data.

💡 Hint

SWOT + case study

Card 17concept

Question

Quick: Can you get full marks without a conclusion?

Answer

No — a justified conclusion is essential for top marks.

💡 Hint

No

Card 18concept

Question

Too much ___ and not enough ___ loses marks

Answer

Description; evaluation — examiners want analysis, not retelling the case study.

💡 Hint

Description vs evaluation

Card 19concept

Question

Step 3 (evaluate) means weighing up which option is ___

Answer

BEST for this specific business — considering short-term and long-term.

💡 Hint

Best for THIS business

Card 20example

Question

Model conclusion format?

Answer

'I recommend A because it uses [strength] to exploit [opportunity], supported by [data]. Although B offers [benefit], A is better because [reason].'

💡 Hint

Recommend + justify + acknowledge

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