Practice Flashcards
Flip to reveal answersUse SWOT to evaluate options: does it match ___ and ___?
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All 25 Flashcards — Using SWOT for strategic decisions
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Question
Use SWOT to evaluate options: does it match ___ and ___?
Answer
Strengths and opportunities.
💡 Hint
S + O
Question
Name five stakeholders to consider in strategic decisions
Answer
Shareholders, employees, customers, community, suppliers.
💡 Hint
Shareholders, staff, customers, community, suppliers
Question
Don't just quote numbers — explain what they ___
Answer
MEAN for the decision. '$2m cash' is a fact. 'Can fund the $1.5m expansion without borrowing' is analysis.
💡 Hint
Explain the meaning
Question
Option A uses strengths + exploits opportunity = ___
Answer
Low risk, good fit — the option plays to what the business does well.
💡 Hint
Low risk + good fit
Question
How is SWOT used for decision-making?
Answer
Evaluate options by asking: Does it play to strengths? Exploit opportunities? Expose weaknesses? Face threats?
💡 Hint
Match options to SWOT
Question
Shareholders care about ___; employees care about ___
Answer
Profits and share value; job security and morale.
💡 Hint
Profits vs jobs
Question
SWOT can evaluate options like ___
Answer
Expansion, takeovers, new products, entering new markets.
💡 Hint
Expansion, takeovers, new products
Question
Option B requires overcoming weakness + faces threat = ___
Answer
High risk — the business lacks capability and faces external danger.
💡 Hint
High risk
Question
Strong financial position (strength) makes risky options more ___
Answer
Feasible — the business can absorb potential losses.
💡 Hint
Feasible
Question
Support arguments with ___ from the stimulus material
Answer
Financial data — profit figures, ratios, cash flow.
💡 Hint
Financial data
Question
Strong brand (S) + growing market (O) → best option?
Answer
Expand into that market — uses the strength to exploit the opportunity.
💡 Hint
Expand using brand
Question
Mentioning stakeholder impact in 10-mark questions shows ___
Answer
Evaluation skills — helps reach the top mark bands.
💡 Hint
Evaluation skills
Question
Poor cash flow (weakness) may rule out ___
Answer
Expensive options — the business can't afford them without risky borrowing.
💡 Hint
Expensive options
Question
Four SWOT questions for evaluating an option?
Answer
Does it use strengths? Expose weaknesses? Exploit opportunities? Face threats?
💡 Hint
S-W-O-T questions
Question
Consider stakeholder impact: shareholders, employees, ___
Answer
Customers, community, suppliers.
💡 Hint
Customers + community + suppliers
Question
The real value of SWOT comes from ___
Answer
USING the analysis to evaluate options and choose the best path — not just filling in a box.
💡 Hint
Using it, not just making it
Question
Don't just quote data — explain what it ___
Answer
Means for the decision.
💡 Hint
Means
Question
Customers care about ___; community cares about ___
Answer
Product/service quality; environmental and social impact.
💡 Hint
Quality vs social impact
Question
Market growth data (opportunity) supports ___ arguments
Answer
Expansion — growing demand means more potential customers.
💡 Hint
Expansion
Question
When comparing options A and B, SWOT provides ___
Answer
Structure — systematically assessing which option fits the business better.
💡 Hint
Structure for comparison
Question
A strong option aligns with ___ and ___ while minimising ___
Answer
Strengths and opportunities; threats.
💡 Hint
S+O aligned, T minimised
Question
The best choice aligns strengths with ___ while avoiding ___
Answer
Opportunities; exposing weaknesses to threats.
💡 Hint
Opportunities; weakness exposure
Question
The strongest exam answers combine SWOT with ___
Answer
Numbers from the case study — data-backed arguments score highest.
💡 Hint
Case study numbers
Question
Quick: Best option = strengths + opportunities, minimal ___
Answer
Threats and weakness exposure.
💡 Hint
Threats
Question
Suppliers: will relationships ___ or ___?
Answer
Strengthen or weaken — depending on the strategic option chosen.
💡 Hint
Strengthen vs weaken
Read the notes
Full study notes for Using SWOT for strategic decisions
Topic 6.1 hub
SWOT analysis
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BM exam skills
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