Cultural differences in marketing
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Flip to reveal answersFive cultural factors in international marketing?
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Question
Five cultural factors in international marketing?
Answer
Language, religious/social norms, consumer preferences, legal requirements, media habits.
💡 Hint
Language, religion, preferences, law, media
Question
Link cultural differences to the 7 Ps: each P may need ___
Answer
Adaptation for international markets — product, price, place, promotion all affected.
💡 Hint
Adaptation
Question
Standardisation = ___. Adaptation = ___
Answer
Same product worldwide (cheaper); modified for local markets (better fit).
💡 Hint
Same vs modified
Question
What is glocalisation?
Answer
Think global, act local — maintaining global brand but adapting to local tastes. E.g. McDonald's local menus.
💡 Hint
Global brand + local adaptation
Question
McDonald's McSpicy Paneer (India) is an example of ___
Answer
Glocalisation — adapting the menu to respect local culture (no beef) while keeping the global brand.
💡 Hint
Glocalisation
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Topic 4.6 hub
International marketing (HL only)
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