Entry into international markets
Practice Flashcards
Flip to reveal answersEntry choice depends on: budget, market knowledge, ___, ___
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All 7 Flashcards — Entry into international markets
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Question
Entry choice depends on: budget, market knowledge, ___, ___
Answer
Risk tolerance, product type.
💡 Hint
Risk + product
Question
Five methods of entering international markets?
Answer
Exporting, licensing/franchising, joint venture, FDI, e-commerce.
💡 Hint
Export, license, JV, FDI, e-com
Question
Exporting = ___
Answer
Selling domestic products abroad. Low risk but limited control over distribution.
💡 Hint
Sell abroad, low risk
Question
Link market entry to ___ and growth strategies
Answer
STEEPLE (legal, cultural factors); Ansoff (market development quadrant).
💡 Hint
STEEPLE + Ansoff
Question
Joint venture = ___
Answer
Partnering with a local firm to share costs, risks and local knowledge.
💡 Hint
Local partner, shared
Question
FDI = ___
Answer
Foreign direct investment — setting up operations in another country. High control but high cost and risk.
💡 Hint
Own operations abroad
Question
Trade-off in market entry: more investment = more ___ but more ___
Answer
Control and profit; risk and cost.
💡 Hint
Control vs risk
Read the notes
Full study notes for Entry into international markets
Topic 4.6 hub
International marketing (HL only)
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