Back to Topic 2.4 — Motivation and demotivation
2.4.2BM15 flashcards

Motivation theory — Herzberg

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Card 1 of 152.4.2
2.4.2
Question

What is Herzberg’s key idea about motivation?

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All 15 Flashcards — Motivation theory — Herzberg

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Card 1definition

Question

What is Herzberg’s key idea about motivation?

Answer

Satisfaction and dissatisfaction come from different factors: motivators create satisfaction, hygiene factors prevent dissatisfaction.

💡 Hint

Two-factor theory.

Card 2definition

Question

What is job enrichment?

Answer

Making work more meaningful by adding challenge, responsibility and variety (targets Herzberg motivators).

💡 Hint

Enrich = deeper work.

Card 3example

Question

Herzberg has ______ types of factors.

Answer

Two.

💡 Hint

Two-factor theory.

Card 4definition

Question

What is empowerment as a motivator?

Answer

Giving employees authority and autonomy to make decisions about their work.

💡 Hint

Autonomy builds motivation.

Card 5example

Question

Hygiene factors mainly prevent ______.

Answer

Dissatisfaction.

💡 Hint

Hygiene = prevent dissatisfaction.

Card 6example

Question

Give two examples of motivators (Herzberg).

Answer

Achievement and recognition (also: responsibility, advancement, personal growth, the work itself).

💡 Hint

Motivators = satisfaction.

Card 7example

Question

Give two examples of hygiene factors (Herzberg).

Answer

Pay and job security (also: conditions, policies, relationships, status).

💡 Hint

Hygiene = prevent dissatisfaction.

Card 8example

Question

Why is “paying employees more will motivate them” a common exam mistake (Herzberg)?

Answer

Because pay is a hygiene factor; it prevents dissatisfaction but does not create lasting motivation.

💡 Hint

Pay = hygiene.

Card 9example

Question

Motivators mainly create ______.

Answer

Satisfaction.

💡 Hint

Motivators = satisfaction.

Card 10example

Question

Why does raising pay not guarantee long-term motivation (Herzberg)?

Answer

Because pay is a hygiene factor: it removes dissatisfaction but does not create lasting satisfaction on its own.

💡 Hint

Money ≠ lasting motivation.

Card 11example

Question

Give one business method that targets Herzberg motivators.

Answer

Recognition programmes, promotion/advancement opportunities, job enrichment, or giving more responsibility.

💡 Hint

Motivators in action.

Card 12example

Question

Pay is a ______ factor in Herzberg’s theory.

Answer

Hygiene.

💡 Hint

Money prevents dissatisfaction.

Card 13example

Question

Exam tip: When applying Herzberg, what should you do first?

Answer

Identify whether the issue is dissatisfaction (hygiene) or true motivation (motivators), then apply to the case.

💡 Hint

Hygiene vs motivators.

Card 14example

Question

Exam tip: Best Herzberg answers link actions to motivators AND/or ______ factors.

Answer

Hygiene.

💡 Hint

Two-factor application.

Card 15example

Question

Which type of factor creates satisfaction: hygiene factors or motivators?

Answer

Motivators.

💡 Hint

Motivators = satisfaction.

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