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Paper 1 - Vietnam / United Kingdom
📍 Case Study
Vietnam / United Kingdom – Growth, Marketing & Stakeholder Conflict in the Beverages Industry
Duration
90 min
Total Marks
30
Section A
20 marks
Section B
10 marks
📝 Paper Structure
Section A
6 questions • 20 marks
All compulsory
Section B
2 questions • 10 marks each
Choose ONE question
📖 Case Study Resource
This exam includes a case study that you must refer to when answering questions. Tap the Resources button in the top bar to read it.
📋 Instructions
- • Total marks: 30 marks
- • Refer to the case study and resource booklet throughout the exam
- • Pay attention to command terms and mark allocations
- • AI marking provides instant feedback on submission