Layout, typography & hierarchy
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All 10 Flashcards — Layout, typography & hierarchy
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Question
What is layout?
Answer
How the space is organised — what goes where in the frame.
Question
What is typography?
Answer
The style and size of the fonts used.
Question
What is visual hierarchy?
Answer
What your eye sees first, second, third.
Question
What can bold CAPITALS feel like?
Answer
Shouting or a serious warning.
Question
What can a hand-drawn font feel like?
Answer
Warm and human, like a personal note.
Question
How does size set hierarchy?
Answer
The biggest, boldest thing is read first; small print is read last.
Question
A common poster layout?
Answer
A big image on top with the words underneath.
Question
How do you analyse typography?
Answer
Name the font style + the feeling it gives.
Question
How do you analyse hierarchy?
Answer
Say what your eye lands on first + why it's ranked that way.
Question
Commonest mistake here?
Answer
Naming a big font or a layout with no effect on the reader.
Read the notes
Full study notes for Layout, typography & hierarchy
Topic 1.7 hub
Visual techniques
More from Topic 1.7
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English A Lang & Lit exam skills
Paper structures & tips
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