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NotesDigital Society HLTopic 3.5Digital media dilemmas
Back to Digital Society HL Topics
3.5.44 min read

Digital media dilemmas (Digital Society HL)

IB Digital Society • Unit 3

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Contents

  • Why a correction never catches the claim
  • The dilemmas the guide names
  • Moderation is the hardest part
  • Exam-style: media dilemmas in an essay

Misinformation is the dilemma students write about most and explain least. The useful part is the mechanism, and it comes straight from the characteristics in the last micro.

One false claim followed from posting to correction, drawn by how far it has travelled.

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Four families

1

Psychological

Addiction, attention, comparison with other people's edited lives, and the effect on sleep and mood.

2

Truth

Misinformation shared in error, disinformation spread on purpose, and synthetic media that makes seeing an unreliable test.

3

Ownership

Intellectual property, plagiarism, and who owns a model trained on other people's work.

4

Representation

Who appears, who is stereotyped, and whose voice is amplified or removed by moderation.

Misinformation and disinformation: Misinformation is false and shared without intent to mislead. Disinformation is false and spread deliberately. Using the wrong word in an answer about a deliberate campaign weakens it.

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Every proposed fix for the truth dilemma runs into the same problem: somebody has to decide what is false, and that somebody is a company.

Moderate more

  • Less harm reaches people who did not seek it
  • Coordinated campaigns can be disrupted
  • Platforms already do this — the question is how, not whether

Moderate less

  • A private company decides what may be said
  • Rules made for one country apply to all of them
  • Mistakes fall hardest on people with least ability to appeal

Real-world examples you can name

The Christchurch attack livestream and the Christchurch Call — attack March 2019; Call launched May 2019

An attacker livestreamed a mass shooting; copies were re-uploaded faster than moderation systems removed them. New Zealand and France then convened governments and platforms around a shared commitment to eliminate terrorist content online.

Who it affected: The victims' communities, and moderators and users exposed to the footage.

The Zelensky surrender deepfake — March 2022

A synthetic video showing Ukraine's president telling troops to lay down their arms circulated on social media and briefly on a hacked news website. It was crude enough to be debunked within hours, but it is the standard example of synthetic media used in wartime.

Who it affected: Ukrainian soldiers and civilians, and anyone judging what video evidence is worth.

Australia's News Media Bargaining Code — passed February 2021

A law designed to make large platforms negotiate payment with news publishers for content that appears on their services. Facebook briefly blocked news for Australian users while it was being debated; the law passed in amended form and several deals followed.

Who it affected: News publishers, platform users, and regulators elsewhere who copied the model.

How this is tested — this micro carries most of the long questions in topic 3.5. It comes up two ways:

Paper 1 — structured question

  • Part c: evaluate a platform's handling of false information
  • Part b: explain a psychological or truth concern

Paper 2 — source-based question

  • Q3: contrast two sources on a media controversy
  • Q4: synthesise sources on moderation or synthetic media
The trap: “social media is bad”: The markband wants a mechanism and a counter-argument. Name how the spread works and what the proposed fix would cost.
IB-style questionTo what extent[8 marks]

To what extent should platforms be responsible for false information posted by their users?

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**one** reason why a correction rarely reaches everybody who saw the original. [2 marks]

Related Digital Society HL Topics

Continue learning with these related topics from the same unit:

3.1.1Data, information, wisdom
3.1.2Types of data
3.1.3Uses of data
3.1.4Data life cycle
View all Digital Society HL topics

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Command terms, paper structure, and mark-scheme tips for Digital Society HL

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3.5.3Immersive media
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Types of AI3.6.1

32 questions to test your understanding

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