Media

Text, images, audio, animations, video and web pages.

Content generated rather than recorded — synthetic text, voice, images or video.

It is not a new form but a new origin for every existing form, so any rule about it touches all of them.

It demands the most attention and therefore holds it longest, and engagement-based ranking promotes what holds attention.

Rapid sharing, efficient storage, interactivity, linear and non-linear paths, perfect copying.

Linear runs in one order set by the maker. Non-linear lets the audience choose a path — from options someone else decided.

Responses can be recorded, which turned an audience into a dataset.

Non-linear media means nobody sees the same sequence, and a duller correction is shared less and ranked lower.

AR adds a layer over the real world. VR replaces it entirely. MR lets virtual and real objects interact.

Surgical rehearsal, aircraft maintenance, emergency response training, empathy exercises.

Where the user looks and how they move — more intimate than a click.

Ask what the technology is used INSTEAD of, not whether it works.

Psychological concerns; truth and synthetic media; ownership and plagiarism; representation and moderation.

Misinformation is false and shared without intent to mislead. Disinformation is false and spread deliberately.

It is duller, so it is shared less and ranked lower — the same mechanism that spread the claim suppresses its correction.

Responsible for what they AMPLIFY rather than for everything posted, because ranking is the part they choose.