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Topic 3.1Digital Society SL36 flashcards

Data

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Card 1 of 363.1.1
3.1.1
Question

The four steps of DIKW

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All Flashcards in Topic 3.1

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3.1.14 cards

Card 1concept
Question

The four steps of DIKW

Answer

Data (raw facts), information (data with context), knowledge (a pattern you can act on), wisdom (knowing whether you should).

Card 2definition
Question

Define: data

Answer

Raw facts, figures or symbols with no context to give them meaning.

Card 3definition
Question

Define: information

Answer

Data that has been given context, so that it means something.

Card 4concept
Question

Which step do machines struggle with?

Answer

Wisdom. They can find patterns, but deciding whether acting on a pattern is right is a choice about values.

3.1.24 cards

Card 5comparison
Question

Quantitative vs qualitative data

Answer

Quantitative is numbers you can count or measure. Qualitative is words, images and sounds — descriptions.

Card 6definition
Question

Define: metadata

Answer

Data about other data — the time, place, device or author attached to a file rather than its content.

Card 7concept
Question

Why can metadata be more revealing than content?

Answer

It shows who, where, when and how often, without anyone reading a word — which is enough to map someone's life.

Card 8example
Question

Kinds of data the guide names

Answer

Cultural, financial, geographical, medical, meteorological, transport, scientific and statistical.

3.1.34 cards

Card 9concept
Question

The two uses of data the guide names

Answer

Finding trends, patterns, connections and links; and collecting measurable facts about people and communities.

Card 10comparison
Question

Link vs cause

Answer

A link means two things move together. A cause means changing one changes the other — which needs a controlled test, not a chart.

Card 11concept
Question

Why is acting on a link dangerous?

Answer

The pattern is real, so the system looks right, while the reason behind it may not exist at all.

Card 12example
Question

A case where a pattern repeated the past

Answer

Amazon’s scrapped CV tool learned from a decade of mostly male applications and downgraded CVs containing “women’s” (reported 2018).

3.1.44 cards

Card 13process
Question

The seven stages of the data life cycle

Answer

Create/collect/extract, store, process, analyse, access, preserve, reuse.

Card 14concept
Question

Which stage causes most argument?

Answer

Reuse — data collected for one purpose used for another the person never agreed to.

Card 15concept
Question

What can go wrong when data is processed?

Answer

Cleaning can drop the awkward records, so the result looks tidier and more certain than the truth.

Card 16example
Question

Why does GDPR attach to purpose, not data?

Answer

Because reuse is the stage that changes what the data does to a person, so each purpose needs its own lawful basis (in force 2018).

3.1.54 cards

Card 17comparison
Question

Primary vs secondary data

Answer

Primary: collected first-hand for your own question. Secondary: collected by someone else for theirs.

Card 18definition
Question

What does a database do?

Answer

Organises and structures data so it is accessible, manageable and capable of being updated.

Card 19concept
Question

The question to ask of any dataset

Answer

Who is NOT in it? Data from app users leaves out everyone without the app.

Card 20concept
Question

Why is classification a choice?

Answer

The categories decide what can be counted. An answer the form does not offer can never appear in the results.

3.1.64 cards

Card 21example
Question

Ways to represent data

Answer

Charts, tables, reports, infographics and visualizations.

Card 22process
Question

Five checks on any chart

Answer

Does the axis start at zero? What time range? Are the areas honest? Count or rate? What is missing?

Card 23concept
Question

How can a chart mislead without lying?

Answer

A truncated axis, a chosen start date or an area scaled in two dimensions changes what the reader sees while every figure stays true.

Card 24example
Question

Why does making data visible matter?

Answer

Global Fishing Watch (2016) collected nothing new — publishing existing signals as a map moved power from fleets to the public.

3.1.74 cards

Card 25concept
Question

The three data-security methods

Answer

Encryption (lock it with a key), masking (replace it with realistic fakes), erasure (destroy it so it cannot be recovered).

Card 26concept
Question

What does blockchain protect?

Answer

Whether a record has been changed since it was written. NOT whether it was true when written, and not privacy.

Card 27comparison
Question

Delete vs erase

Answer

Deleting usually removes only the pointer; the contents stay until overwritten. Erasure overwrites the space.

Card 28example
Question

Why do most breaches happen?

Answer

Ordinary controls not kept up — a reused password (Colonial Pipeline, 2021), an unapplied patch (WannaCry, 2017).

3.1.84 cards

Card 29concept
Question

The four characteristics of big data

Answer

Volume, variety, velocity, veracity.

Card 30concept
Question

Which characteristic is about quality?

Answer

Veracity — whether the data is right. Volume does not fix errors, it hides them.

Card 31concept
Question

What analytics is used for

Answer

Predicting behaviour, modelling what would happen under other conditions, and understanding past, present and future behaviour.

Card 32concept
Question

Why can a bigger dataset be no fairer?

Answer

A group never collected from is still absent, so the blind spot stays while the model looks more reliable.

3.1.94 cards

Card 33concept
Question

The three families of data dilemma

Answer

Bias, reliability and integrity; control, ownership and access; privacy, anonymity, surveillance and personally identifiable information.

Card 34concept
Question

Why is removing names not enough?

Answer

A few details together — postcode, date of birth, sex — identify most individuals, and joining datasets makes the link easy.

Card 35concept
Question

What makes something a dilemma?

Answer

The harm and the benefit come from the same cause, so removing one removes the other.

Card 36example
Question

A case for each family

Answer

Quality: COMPAS. Ownership: the right to be forgotten (CJEU 2014). Surveillance: San Francisco's facial recognition ban (2019).

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