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The four steps of DIKW
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All Flashcards in Topic 3.1
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3.1.14 cards
The four steps of DIKW
Data (raw facts), information (data with context), knowledge (a pattern you can act on), wisdom (knowing whether you should).
Define: data
Raw facts, figures or symbols with no context to give them meaning.
Define: information
Data that has been given context, so that it means something.
Which step do machines struggle with?
Wisdom. They can find patterns, but deciding whether acting on a pattern is right is a choice about values.
3.1.24 cards
Quantitative vs qualitative data
Quantitative is numbers you can count or measure. Qualitative is words, images and sounds — descriptions.
Define: metadata
Data about other data — the time, place, device or author attached to a file rather than its content.
Why can metadata be more revealing than content?
It shows who, where, when and how often, without anyone reading a word — which is enough to map someone's life.
Kinds of data the guide names
Cultural, financial, geographical, medical, meteorological, transport, scientific and statistical.
3.1.34 cards
The two uses of data the guide names
Finding trends, patterns, connections and links; and collecting measurable facts about people and communities.
Link vs cause
A link means two things move together. A cause means changing one changes the other — which needs a controlled test, not a chart.
Why is acting on a link dangerous?
The pattern is real, so the system looks right, while the reason behind it may not exist at all.
A case where a pattern repeated the past
Amazon’s scrapped CV tool learned from a decade of mostly male applications and downgraded CVs containing “women’s” (reported 2018).
3.1.44 cards
The seven stages of the data life cycle
Create/collect/extract, store, process, analyse, access, preserve, reuse.
Which stage causes most argument?
Reuse — data collected for one purpose used for another the person never agreed to.
What can go wrong when data is processed?
Cleaning can drop the awkward records, so the result looks tidier and more certain than the truth.
Why does GDPR attach to purpose, not data?
Because reuse is the stage that changes what the data does to a person, so each purpose needs its own lawful basis (in force 2018).
3.1.54 cards
Primary vs secondary data
Primary: collected first-hand for your own question. Secondary: collected by someone else for theirs.
What does a database do?
Organises and structures data so it is accessible, manageable and capable of being updated.
The question to ask of any dataset
Who is NOT in it? Data from app users leaves out everyone without the app.
Why is classification a choice?
The categories decide what can be counted. An answer the form does not offer can never appear in the results.
3.1.64 cards
Ways to represent data
Charts, tables, reports, infographics and visualizations.
Five checks on any chart
Does the axis start at zero? What time range? Are the areas honest? Count or rate? What is missing?
How can a chart mislead without lying?
A truncated axis, a chosen start date or an area scaled in two dimensions changes what the reader sees while every figure stays true.
Why does making data visible matter?
Global Fishing Watch (2016) collected nothing new — publishing existing signals as a map moved power from fleets to the public.
3.1.74 cards
The three data-security methods
Encryption (lock it with a key), masking (replace it with realistic fakes), erasure (destroy it so it cannot be recovered).
What does blockchain protect?
Whether a record has been changed since it was written. NOT whether it was true when written, and not privacy.
Delete vs erase
Deleting usually removes only the pointer; the contents stay until overwritten. Erasure overwrites the space.
Why do most breaches happen?
Ordinary controls not kept up — a reused password (Colonial Pipeline, 2021), an unapplied patch (WannaCry, 2017).
3.1.84 cards
The four characteristics of big data
Volume, variety, velocity, veracity.
Which characteristic is about quality?
Veracity — whether the data is right. Volume does not fix errors, it hides them.
What analytics is used for
Predicting behaviour, modelling what would happen under other conditions, and understanding past, present and future behaviour.
Why can a bigger dataset be no fairer?
A group never collected from is still absent, so the blind spot stays while the model looks more reliable.
3.1.94 cards
The three families of data dilemma
Bias, reliability and integrity; control, ownership and access; privacy, anonymity, surveillance and personally identifiable information.
Why is removing names not enough?
A few details together — postcode, date of birth, sex — identify most individuals, and joining datasets makes the link easy.
What makes something a dilemma?
The harm and the benefit come from the same cause, so removing one removes the other.
A case for each family
Quality: COMPAS. Ownership: the right to be forgotten (CJEU 2014). Surveillance: San Francisco's facial recognition ban (2019).
Topic 3.1 study notes
Full notes & explanations for Data
Digital Society exam skills
Paper structures, command terms & tips
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