The big idea: OLAP answers questions you already have. Data mining finds patterns you did not know to look for.
The difference is who supplies the hypothesis — you, or the data.
| OLAP | Data mining | |
|---|---|---|
| You start with | A question | No question — just the data |
| It gives you | The answer to that question | Patterns you did not ask about |
| Driven by | A person exploring | An algorithm searching |
| Example | "Sales by region by quarter?" | "These two products sell together" |
| Result is | A fact | A candidate finding, needing checking |
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The cube: OLAP data is modelled as a cube: measures (sales, units) across dimensions (time, product, region, store).
Every OLAP operation is a way of moving through that cube.
Drill down
Roll up
Slice
Dice
Pivot
Drill down and roll up are opposites: Down to detail, up to summary. Slice fixes one dimension, dice fixes several.
These four are the most commonly asked definitions in the topic, and they are routinely swapped.
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What mining looks for
- Association — things that occur together
- Clustering — groups nobody defined
- Classification — rules predicting a known label
- Anomaly detection — records unlike the rest, which is how fraud is found
- Sequence — what tends to follow what, over time
Search enough and you will find something: Test thousands of combinations and some will look significant by chance alone. A found pattern is a candidate, not a finding — it must be checked on data that was not used to find it.
This is the central honesty problem of data mining, and it is examinable.
And it is never causation: Mining reports that two things co-occur. Acting as though one causes the other is a decision the data does not support — and is where most real-world data-mining harm comes from.
How this is tested — you must distinguish answering a question from discovering a pattern, and name the OLAP operations exactly. It comes up two ways:
Paper 1 Section A
- Explain the role of OLAP and data mining, 3-4 marks
- Define drill down, roll up, slice or dice
- State one data mining technique
Paper 1 Section B — case study
- Choose between OLAP and mining for a task
- Explain a limitation of a mined pattern
The classic trap: Treating a mined pattern as a fact. It is a candidate — search enough combinations and chance supplies some — and it reports co-occurrence, never cause.
The cube, and the operations an analyst uses on it.
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A retailer has a warehouse of five years of sales. Explain how OLAP and data mining would each be used, and state one limitation of the mining results.
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