Unit 6: Strategic Management
Topic 6.4: Porter's Generic Strategies Questions
Practice 20 exam-style questions for IB Business Management Topic 6.4. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.
1state2 marks
2026• vault
State what the BCG (Boston Consulting Group) matrix is used for.
Markscheme and model answer locked
Unlock Question2define3 marks
2026• vault
Define a “Question mark” product in the BCG matrix.
Markscheme and model answer locked
Unlock Question3state2 marks
2026• vault
State the first step when constructing a BCG matrix for a business with multiple products.
Markscheme and model answer locked
Unlock Question4define3 marks
2026• vault
Define a “Dog” product in the BCG matrix.
Markscheme and model answer locked
Unlock Question5define3 marks
2026• vault
Define a “Cash cow” in the BCG matrix.
Markscheme and model answer locked
Unlock Question6outline2 marks
2026• vault
Outline the two dimensions used in the BCG matrix.
Markscheme and model answer locked
Unlock Question7define3 marks
2026• vault
Define a “Star” product in the BCG matrix.
Markscheme and model answer locked
Unlock Question8outline2 marks
2026• vault
Outline how to calculate relative market share.
Markscheme and model answer locked
Unlock Question9define2 marks
2026• vault
Define relative market share.
Markscheme and model answer locked
Unlock Question10state2 marks
2026• vault
State the first step when constructing a BCG matrix for a business with multiple products.
Markscheme and model answer locked
Unlock Question11outline2 marks
2026• vault
Outline the two dimensions used in the BCG matrix.
Markscheme and model answer locked
Unlock Question12define3 marks
2026• vault
Define a “Question mark” product in the BCG matrix.
Markscheme and model answer locked
Unlock Question13outline2 marks
2026• vault
Outline how to calculate relative market share.
Markscheme and model answer locked
Unlock Question14state2 marks
2026• vault
State what the BCG (Boston Consulting Group) matrix is used for.
Markscheme and model answer locked
Unlock Question15define3 marks
2026• vault
Define a “Dog” product in the BCG matrix.
Markscheme and model answer locked
Unlock Question16define3 marks
2026• vault
Define a “Cash cow” in the BCG matrix.
Markscheme and model answer locked
Unlock Question17define3 marks
2026• vault
Define a “Star” product in the BCG matrix.
Markscheme and model answer locked
Unlock Question18define2 marks
2026• vault
Define relative market share.
Markscheme and model answer locked
Unlock Question19identify4 marks
2026• vault
A smartphone brand dominates a fast-growing market and reinvests heavily in R&D and promotion. Identify the BCG category and justify your answer.
Markscheme and model answer locked
Unlock Question20calculate2 marks
2026• vault
A product has 30% market share. The largest competitor has 20%. Calculate the relative market share.
Markscheme and model answer locked
Unlock QuestionReady to practice Topic 6.4?
Get instant AI feedback on your answers, view detailed markschemes, and track your progress across all IB Business Management topics.
Start Practising Now