Question 1

State what the BCG (Boston Consulting Group) matrix is used for.

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Question 2

Outline the two dimensions used in the BCG matrix.

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Question 3

Define a “Star” product in the BCG matrix.

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Question 4

Define a “Cash cow” in the BCG matrix.

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Question 5

Define a “Question mark” product in the BCG matrix.

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Question 6

Define a “Dog” product in the BCG matrix.

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Question 7

State the first step when constructing a BCG matrix for a business with multiple products.

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Question 8

Define relative market share.

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Question 9

Outline how to calculate relative market share.

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Question 10

State what the BCG (Boston Consulting Group) matrix is used for.

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Question 11

Outline the two dimensions used in the BCG matrix.

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Question 12

Define a “Star” product in the BCG matrix.

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Question 13

Define a “Cash cow” in the BCG matrix.

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Question 14

Define a “Question mark” product in the BCG matrix.

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Question 15

Define a “Dog” product in the BCG matrix.

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Question 16

State the first step when constructing a BCG matrix for a business with multiple products.

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Question 17

Define relative market share.

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Question 18

Outline how to calculate relative market share.

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Question 19

A company has four products: A (high growth, high share), B (low growth, high share), C (high growth, low share), and D (low growth, low share). Classify each product in the BCG matrix.

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Question 20

Explain how a product is positioned on a BCG matrix once market growth and relative market share are known.

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Topic 6.4: Porter's Generic Strategies Questions

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