Unit 6: Strategic Management
Topic 6.2: SWOT Analysis Questions
Practice 20 exam-style questions for IB Business Management Topic 6.2. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.
1define2 marks
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Define market development.
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Define market penetration.
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Define market development.
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Define market penetration.
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Define product development.
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Outline the two dimensions used in the Ansoff matrix.
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State what the Ansoff matrix is used for.
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State what the Ansoff matrix is used for.
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Outline the two dimensions used in the Ansoff matrix.
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Define product development.
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Unlock Question13explain4 marks
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A manager places “launching a premium version of our current product to our existing customers” in the diversification quadrant. Explain why this classification is incorrect and give the correct quadrant.
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Explain why risk generally increases as a business moves from market penetration to diversification in the Ansoff matrix.
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Unlock Question15identify4 marks
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A café chain launches a new vegan dessert range in its existing city locations. Identify the Ansoff strategy and justify your answer.
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A sportswear firm starts selling its existing trainers in a new country using an online store. Identify the Ansoff strategy and justify your answer.
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A café chain currently sells only hot drinks in its home country. It plans to start selling ready-to-drink bottled coffee through supermarkets in the same country. Identify the Ansoff strategy and justify your choice.
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A sportswear brand sells trainers in Europe. It plans to enter the South Korean market using the same trainer models. Identify the Ansoff strategy and justify your answer.
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A mid-sized bakery sells bread and cakes through its own shops. It plans to increase sales by offering subscription delivery to existing customers in the same city. Identify the Ansoff strategy and justify your answer.
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Explain two limitations of using the Ansoff matrix as the only basis for strategic decision-making.
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