Unit 6: Strategic Management
Topic 6.2: SWOT Analysis Questions
Practice 20 exam-style questions for IB Business Management Topic 6.2. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.
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Define market penetration.
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Outline the two dimensions used in the Ansoff matrix.
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Define market penetration.
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State what the Ansoff matrix is used for.
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Define market development.
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Define market development.
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State what the Ansoff matrix is used for.
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Define product development.
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Outline the two dimensions used in the Ansoff matrix.
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Define product development.
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A manager places “launching a premium version of our current product to our existing customers” in the diversification quadrant. Explain why this classification is incorrect and give the correct quadrant.
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A café chain launches a new vegan dessert range in its existing city locations. Identify the Ansoff strategy and justify your answer.
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A mid-sized bakery sells bread and cakes through its own shops. It plans to increase sales by offering subscription delivery to existing customers in the same city. Identify the Ansoff strategy and justify your answer.
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A mid-sized bakery sells bread and cakes through its own shops. It plans to increase sales by offering subscription delivery to existing customers in the same city. Identify the Ansoff strategy and justify your answer.
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A sportswear firm starts selling its existing trainers in a new country using an online store. Identify the Ansoff strategy and justify your answer.
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A café chain launches a new vegan dessert range in its existing city locations. Identify the Ansoff strategy and justify your answer.
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A sportswear firm starts selling its existing trainers in a new country using an online store. Identify the Ansoff strategy and justify your answer.
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Unlock Question20explain4 marks
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A manager places “launching a premium version of our current product to our existing customers” in the diversification quadrant. Explain why this classification is incorrect and give the correct quadrant.
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