Unit 4: Marketing
Topic 4.5: The 7 Ps of the Marketing Mix Questions
Practice 20 exam-style questions for IB Business Management Topic 4.5. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.
1explain2 marks
Explain one reason why price is often described as the only element of the marketing mix that generates revenue.
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Unlock Question2distinguish4 marks
Distinguish between a tangible product and an intangible product, using one example of each.
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Define the term distribution channel.
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Unlock Question4calculate2 marks
A small bakery has unit cost $1.20 and wants a 50% mark-up on cost. Calculate the selling price.
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Define the term unique selling point (USP).
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Unlock Question6distinguish4 marks
Distinguish between a tangible product and an intangible product, using one example of each.
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Unlock Question8calculate2 marks
A small bakery has unit cost $1.20 and wants a 50% mark-up on cost. Calculate the selling price.
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Unlock Question9define2 marks
Define the term distribution channel.
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Define the term penetration pricing.
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Unlock Question11explain2 marks
Explain one reason why price is often described as the only element of the marketing mix that generates revenue.
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Define the term unique selling point (USP).
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Unlock Question13identify2 marks
A supermarket sells milk at a very low price to attract customers who then buy other items. Identify this pricing strategy.
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Explain one way that product design could influence customer choice.
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A producer sells through an agent in a foreign market. Outline one advantage of using an agent.
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A business sets price using cost-plus pricing. Outline two limitations of cost-plus pricing.
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A sportswear company plans to add a children’s line. Suggest two reasons why this might improve its product portfolio.
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Construct a simple product position map for four smartphone brands using price (low to high) and camera quality (low to high).
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A juice company sells 12 flavours. Sales are falling for 5 flavours and production costs are rising. Outline two reasons why managing a product portfolio can reduce risk.
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A producer uses wholesalers and retailers to sell a product nationwide. Suggest two reasons why an indirect channel might be chosen.
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