Unit 4: Marketing
Topic 4.4: Market Research Questions
Practice 20 exam-style questions for IB Business Management Topic 4.4. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.
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A cosmetics business is researching the “vegan skincare” market. Identify TWO sources of secondary market research it could use.
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Define the term primary market research.
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Define the term primary market research.
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Define the term secondary market research.
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Identify ONE qualitative and ONE quantitative research method.
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Identify TWO reasons why a business would use sampling instead of surveying the entire population.
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A new café wants feedback on its menu. Identify TWO primary research methods it could use.
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Define quantitative market research.
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Identify ONE qualitative and ONE quantitative research method.
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Define qualitative market research.
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Define quantitative market research.
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Define the term secondary market research.
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A cosmetics business is researching the “vegan skincare” market. Identify TWO sources of secondary market research it could use.
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A new café wants feedback on its menu. Identify TWO primary research methods it could use.
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Define the term sampling.
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Identify TWO reasons why a business would use sampling instead of surveying the entire population.
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Define qualitative market research.
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Explain why primary market research is often more expensive than secondary research.
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A sports retailer launches a new running shoe in one city before expanding nationally. Identify the primary research method used and explain why it may be useful.
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