Topic 4.4: Market Research Questions

A cosmetics business is researching the vegan skincare market. Which is a secondary source?

A new café wants feedback on its menu. Identify TWO primary research methods it could use.

Casely makes phone cases and is deciding whether to rely on a published market report or run its own focus groups before launching a new design. Explain one advantage for Casely of primary market research over secondary market research.

Define quantitative market research.

A company uses last year’s industry report to estimate demand for its products. Explain one disadvantage for the company of relying on this secondary data.

A new cafe wants feedback on its proposed menu. Which of these is a primary research method?

Juicy Bar, a juice bar opening its second branch, can buy a $300 industry report or run its own street survey for two weeks. Explain one reason why primary market research is often more expensive than secondary market research.

A chain of sports shops is planning to open a store in a region where it has never traded. Explain one advantage for the chain of using government publications as secondary market research.

State two reasons why a business asks a sample of people rather than the whole population.

Define qualitative market research.

What is primary market research?

What is secondary market research?

Define the term primary market research.

Define the term sampling.

What is qualitative market research?

Explain one reason why a business may carry out secondary market research before primary market research.

Define the term secondary market research.

State one method of market research that gives qualitative data and one that gives quantitative data.

Why does a business survey a sample rather than the whole population of customers?

A cosmetics business is researching the market for vegan skincare. State two methods of secondary market research it could use.