Unit 1: Introduction to Business Management

Topic 1.6: Multinational Companies (MNCs) Questions

Practice 20 exam-style questions for IB Business Management Topic 1.6. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.

1define2 marks
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Define the term host country.
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2define2 marks
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Define the term standardisation in global marketing.
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3define2 marks
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Define the term adaptation in global marketing.
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4define2 marks
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Define the term standardisation in global marketing.
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5identify2 marks
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A fast food chain keeps its logo and core menu the same worldwide but adds local menu items in each country. Identify the strategy being used.
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6identify2 marks
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A fast food chain keeps its logo and core menu the same worldwide but adds local menu items in each country. Identify the strategy being used.
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7define2 marks
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Define the term host country.
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8state2 marks
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State two possible benefits that an MNC can bring to a host country.
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9define2 marks
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Define the term adaptation in global marketing.
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10state2 marks
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State two possible benefits that an MNC can bring to a host country.
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11identify3 marks
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A clothing MNC opens a factory in Country A and hires 1,200 workers. Identify one positive impact on the host country and explain it.
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12explain4 marks
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A mining MNC is accused of polluting a river in its host country. Explain one negative impact on the host country and one stakeholder group most affected.
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13explain4 marks
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A luxury fashion brand wants to maintain a consistent global image. Explain why standardisation may support this objective.
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14explain4 marks
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A mining MNC is accused of polluting a river in its host country. Explain one negative impact on the host country and one stakeholder group most affected.
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15explain4 marks
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Explain the term profit repatriation and why it may be a problem for a host country.
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16explain3 marks
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A home country government is concerned that an MNC is moving production overseas. Explain one likely negative impact on the home country.
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17explain3 marks
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Explain one reason why services are harder to standardise globally than products.
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18suggest3 marks
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A bank expands into a new country with strict financial regulations. Suggest one adaptation the bank may need to make.
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19explain4 marks
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A luxury fashion brand wants to maintain a consistent global image. Explain why standardisation may support this objective.
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20explain3 marks
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Explain one way an MNC can increase tax revenue in a host country.
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