IB Business Management SL · 2024 to 2025

4.2 Marketing planning

5 past paper questions from 5 papers across 2 exam sessions. See what repeats, then practise the same skills with AI marking.

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SL archive · 2025 to 2026

4.2 Marketing planning

Latest exam session: May 2026

questions
questions
papers
papers
exam sessions
exam sessions
By year1micro-topics

Micro-topics in 4.2 Marketing planning

In syllabus order. The ring is the share of papers each appears in. 2 of them have no matching questions in this archive.

  • 19

    4.2.1

    Niche and mass markets, USP and differentiation

    5 questions · in 19% of papers

    Regular

    last May 26 P2 TZ2

  • 0

    4.2.2

    Marketing planning

    No question tagged to this topic in the 26 Business SL papers analysed

    No matches in this archiveRevise it
  • 0

    4.2.3

    Positioning and position maps

    No question tagged to this topic in the 26 Business SL papers analysed

    No matches in this archiveRevise it

Exam pattern

How often each micro-topic has been examined, year by year. Each label is explained under the grid.

Does it repeat?

Questions per year for each micro-topic, including those with no matches in this archive.

fewermore

Micro-topic202420252026
4.2.1Niche and mass markets, USP and differentiationRegular
·Niche and mass markets, USP and differentiation, 2024: 0 questions2Niche and mass markets, USP and differentiation, 2025: 2 questions3Niche and mass markets, USP and differentiation, 2026: 3 questions
4.2.3Positioning and position mapsNo matches in this archive
·Positioning and position maps, 2024: 0 questions·Positioning and position maps, 2025: 0 questions·Positioning and position maps, 2026: 0 questions
4.2.2Marketing planningNo matches in this archive
·Marketing planning, 2024: 0 questions·Marketing planning, 2025: 0 questions·Marketing planning, 2026: 0 questions
  • Regularin roughly one paper in six or more
  • No matches in this archiveon the syllabus, but has no question tagged to it in this archive. This does not mean it has never been examined

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Questions on 4.2 Marketing planning, by exam session

Which papers asked about 4.2 Marketing planning, and which question numbers. Open a paper to see them highlighted.

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Frequently asked questions

Short answers about this page.

Which Business SL exam sessions are covered for 4.2 Marketing planning?

6 exam sessions from 2025 to 2026, the latest May 2026. Every Paper 1 and 2 in every timezone is read and classified in full, which gives 5 papers in this archive.

Which 4.2 Marketing planning topic comes up most?

Niche and mass markets, USP and differentiation (4.2.1): in 19% of papers, last seen May 26 P2 TZ2. Usually "Explain", worth about 4 marks in a paper that includes it.

Can I see the original question and mark scheme?

No. The wording belongs to the IB. You get the citation, the marks, the command term and the skill tested, plus our own matched practice questions with worked answers and AI marking.

What do "banker", "due" and "rising" mean?

Banker: examined in at least one sitting in four and still appearing. Due: regular before, but absent for the last two exam sessions. Rising: clearly more common in the last two years. Our classification of real papers, not an IB statistic.

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Reading this page and the exam pattern is free. A free account generates three sets of ten questions and launches one practice set. Pro opens every question in any scope, sets of twenty or all, and unlimited practice.

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