IB Business Management HL · 2024 to 2025

4.4 Market research

7 past paper questions from 5 papers across 2 exam sessions. See what repeats, then practise the same skills with AI marking.

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HL archive · 2024 to 2025

4.4 Market research

Latest exam session: May 2025

questions
7
questions
papers
5
papers
exam sessions
2
exam sessions
micro-topics
4

Micro-topics in 4.4 Market research

In syllabus order. The ring is the share of papers each appears in.

  • 18

    4.4.1

    Primary market research

    3 questions · in 18% of papersAppears in 3 of the 17 Business HL papers analysed (18%), at least once each.

    Regular

    last May 25 P2 TZ1

  • 6

    4.4.2

    Secondary market research

    1 question · in 6% of papersAppears in 1 of the 17 Business HL papers analysed (6%), at least once each.

    Less common

    last May 25 P1 TZ3

  • 6

    4.4.3

    Sampling methods

    1 question · in 6% of papersAppears in 1 of the 17 Business HL papers analysed (6%), at least once each.

    Less common

    last May 25 P2 TZ3

  • 12

    4.4.4

    Qualitative versus quantitative research

    2 questions · in 12% of papersAppears in 2 of the 17 Business HL papers analysed (12%), at least once each.

    Occasional

    last Nov 24 P2 TZ2

Exam pattern

How often each micro-topic has been examined, year by year. Each label is explained under the grid.

Does it repeat?

Questions per year for each micro-topic.

fewermore

Micro-topic20242025
4.4.1Primary market researchRegular
2Primary market research, 2024: 2 questions1Primary market research, 2025: 1 question
4.4.4Qualitative versus quantitative researchOccasional
2Qualitative versus quantitative research, 2024: 2 questions·Qualitative versus quantitative research, 2025: 0 questions
4.4.2Secondary market researchLess common
·Secondary market research, 2024: 0 questions1Secondary market research, 2025: 1 question
4.4.3Sampling methodsLess common
·Sampling methods, 2024: 0 questions1Sampling methods, 2025: 1 question
  • Regularin roughly one paper in six or more
  • Occasionalin about one paper in ten
  • Less commonin fewer than one paper in fifteen

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Questions on 4.4 Market research, by exam session

Which papers asked about 4.4 Market research, and which question numbers. Open a paper to see them highlighted.

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Frequently asked questions

Short answers about this page.

Which Business HL exam sessions are covered for 4.4 Market research?

3 exam sessions from 2024 to 2025, the latest May 2025. Every Paper 1 and 2 in every timezone is read and classified in full, which gives 5 papers in this archive.

Which 4.4 Market research topic comes up most?

Primary market research (4.4.1): in 18% of papers, last seen May 25 P2 TZ1. Usually "explain / justify", worth about 2 marks in a paper that includes it.

Can I see the original question and mark scheme?

No. The wording belongs to the IB. You get the citation, the marks, the command term and the skill tested, plus our own matched practice questions with worked answers and AI marking.

What do "banker", "due" and "rising" mean?

Banker: examined in at least one sitting in four and still appearing. Due: regular before, but absent for the last two exam sessions. Rising: clearly more common in the last two years. Our classification of real papers, not an IB statistic.

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Reading this page and the exam pattern is free. A free account generates three sets of ten questions and launches one practice set. Pro opens every question in any scope, sets of twenty or all, and unlimited practice.

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