IB Business Management HL · Unit 4 of 6

IB Business Management HL Unit 4: Marketing

Unit 4 of IB Business Management covers Marketing. This unit contains 6 topics and 24 sub-topics. Below you'll find free study notes, flashcards, and exam preparation resources for every topic in this unit.

Higher Level students should treat this unit page as a route map: revise the shared core, then use the HL notes and topic links to reach the extra depth and evaluation expected at HL.

6 topics24 sub-topics

Exam technique guide

What Unit 4 covers

HL Unit 4 extends marketing with sales forecasting methods, international marketing strategy, and deeper market research methodology. HL students are expected to use quantitative data in marketing decisions and evaluate strategies for entering foreign markets.

Topics in Unit 4

4.1

Introduction to marketing

4 sub-topics

4.2

Marketing planning

3 sub-topics

4.3

Sales forecasting (HL only)

3 sub-topics

4.4

Market research

4 sub-topics

4.5

The seven Ps of the marketing mix

7 sub-topics

4.6

International marketing (HL only)

3 sub-topics

Study tip: Work through the topics in order — each builds on concepts from the one before. Start with notes, then reinforce with flashcards and practice questions.

Ready to study Marketing?

Get expert practice questions with instant AI feedback, and a study planner tailored to your IB Business Management HL exam date.

Start studying free

Unit 3 Unit 5