Practice Flashcards
Flip to reveal answersWhat do investors care about most in a business plan?
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All 15 Flashcards — Key components of a business plan
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Question
What do investors care about most in a business plan?
Answer
The financial section — it shows whether the business can survive and grow.
💡 Hint
Financials
Question
Marketing strategy section answers: who is your ___?
Answer
Target market — who are you selling to?
💡 Hint
Target market
Question
Financial: cash flow, P&L, break-even, ___
Answer
Start-up costs and sources of finance.
💡 Hint
Start-up + sources
Question
Marketing section includes: target market, marketing mix, ___, ___
Answer
Competitive strategy, USP — how you'll differentiate and compete.
💡 Hint
Competition + USP
Question
Marketing: target market, USP, marketing mix, ___
Answer
Competitive strategy — how you'll compete with existing businesses.
💡 Hint
Competitive strategy
Question
Five financial elements in a business plan?
Answer
Cash flow forecast, projected P&L, break-even analysis, start-up costs, sources of finance.
💡 Hint
CF, P&L, BE, start-up, sources
Question
Cash flow forecast predicts ___
Answer
Cash coming in and going out each month — shows when the business might run short.
💡 Hint
Monthly cash in/out
Question
Operations section answers: how will you ___ the product/service?
Answer
Produce or deliver — the practical 'how it works' details.
💡 Hint
Produce/deliver
Question
Operations: production method, location, ___, ___
Answer
Suppliers; equipment/technology.
💡 Hint
Suppliers + equipment
Question
Financial forecasts are educated guesses — they won't be ___
Answer
Perfectly accurate, but they show you've done your homework.
💡 Hint
Not perfect but prepared
Question
Operations section includes: production method, ___, suppliers, ___
Answer
Location; equipment/technology needed.
💡 Hint
Location + equipment
Question
All sections must be ___ and evidence-based
Answer
Realistic — optimistic assumptions undermine credibility with investors.
💡 Hint
Realistic
Question
What makes your product different = your ___
Answer
USP (Unique Selling Point) — essential for the marketing section.
💡 Hint
USP
Question
Quick: Investors focus heavily on the ___
Answer
Financial forecasts — they want to see numbers.
💡 Hint
Financial forecasts
Question
Sources of finance in the plan include ___
Answer
Loans, personal savings, investors, grants — how the business will be funded.
💡 Hint
Loans, savings, investors, grants
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Topic 6.5 hub
Business plan
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