Topic 4.6BM HL16 flashcards

International marketing (HL only)

SL HL

Practice Flashcards

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Card 1 of 164.6.1

Question

Five methods of entering international markets?

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All Flashcards in Topic 4.6

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4.6.17 cards

Card 1concept

Question

Five methods of entering international markets?

Answer

Exporting, licensing/franchising, joint venture, FDI, e-commerce.

💡 Hint

Export, license, JV, FDI, e-com

Card 2concept

Question

Entry choice depends on: budget, market knowledge, ___, ___

Answer

Risk tolerance, product type.

💡 Hint

Risk + product

Card 3concept

Question

Link market entry to ___ and growth strategies

Answer

STEEPLE (legal, cultural factors); Ansoff (market development quadrant).

💡 Hint

STEEPLE + Ansoff

Card 4definition

Question

Exporting = ___

Answer

Selling domestic products abroad. Low risk but limited control over distribution.

💡 Hint

Sell abroad, low risk

Card 5definition

Question

Joint venture = ___

Answer

Partnering with a local firm to share costs, risks and local knowledge.

💡 Hint

Local partner, shared

Card 6definition

Question

FDI = ___

Answer

Foreign direct investment — setting up operations in another country. High control but high cost and risk.

💡 Hint

Own operations abroad

Card 7concept

Question

Trade-off in market entry: more investment = more ___ but more ___

Answer

Control and profit; risk and cost.

💡 Hint

Control vs risk

4.6.25 cards

Card 8concept

Question

Five cultural factors in international marketing?

Answer

Language, religious/social norms, consumer preferences, legal requirements, media habits.

💡 Hint

Language, religion, preferences, law, media

Card 9concept

Question

Link cultural differences to the 7 Ps: each P may need ___

Answer

Adaptation for international markets — product, price, place, promotion all affected.

💡 Hint

Adaptation

Card 10concept

Question

Standardisation = ___. Adaptation = ___

Answer

Same product worldwide (cheaper); modified for local markets (better fit).

💡 Hint

Same vs modified

Card 11definition

Question

What is glocalisation?

Answer

Think global, act local — maintaining global brand but adapting to local tastes. E.g. McDonald's local menus.

💡 Hint

Global brand + local adaptation

Card 12example

Question

McDonald's McSpicy Paneer (India) is an example of ___

Answer

Glocalisation — adapting the menu to respect local culture (no beef) while keeping the global brand.

💡 Hint

Glocalisation

4.6.34 cards

Card 13concept

Question

Four opportunities of international marketing?

Answer

Larger markets, economies of scale, risk diversification, extended product life cycle.

💡 Hint

Bigger, cheaper, diversified, longer PLC

Card 14concept

Question

Always evaluate ___ sides of international marketing in exams

Answer

Both — opportunities AND challenges, linked to STEEPLE and growth strategies.

💡 Hint

Both sides

Card 15concept

Question

Four challenges of international marketing?

Answer

Cultural misunderstandings, legal complexity, exchange rate fluctuations, logistics, political instability.

💡 Hint

Culture, law, FX, logistics, politics

Card 16concept

Question

Extended PLC means ___

Answer

A product declining in one market can be launched in newer markets where it's still in growth phase.

💡 Hint

New markets extend life

Topic 4.6 study notes

Full notes & explanations for International marketing (HL only)

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