Opportunities and challenges of international marketing
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Flip to reveal answersFour opportunities of international marketing?
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Question
Four opportunities of international marketing?
Answer
Larger markets, economies of scale, risk diversification, extended product life cycle.
💡 Hint
Bigger, cheaper, diversified, longer PLC
Question
Always evaluate ___ sides of international marketing in exams
Answer
Both — opportunities AND challenges, linked to STEEPLE and growth strategies.
💡 Hint
Both sides
Question
Four challenges of international marketing?
Answer
Cultural misunderstandings, legal complexity, exchange rate fluctuations, logistics, political instability.
💡 Hint
Culture, law, FX, logistics, politics
Question
Extended PLC means ___
Answer
A product declining in one market can be launched in newer markets where it's still in growth phase.
💡 Hint
New markets extend life
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Full study notes for Opportunities and challenges of international marketing
Topic 4.6 hub
International marketing (HL only)
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