Command terms in IB Business Management determine how you should structure your answer. Understanding the difference between "describe" and "evaluate" can mean the difference between a 4 and a 7.
Why command terms matter in BM
Each command term signals the depth of analysis required. When an examiner writes "evaluate", they expect a balanced judgement — not just a list of points.
Low-demand terms (1-3 marks)
- Define: Give the precise meaning — one sentence
- State: Give a brief, specific answer
- Identify: Name or point to a specific factor
- Describe: Give a detailed account of characteristics or features
Medium-demand terms (4-6 marks)
- Explain: Give reasons why something happens — cause and effect
- Apply: Use knowledge to interpret a specific case study or situation
- Analyse: Break down into components and examine relationships
Practise applying command terms in your answers and get instant AI feedback on whether you addressed the command term fully.
High-demand terms (8-10+ marks)
- Evaluate: Make a judgement about the value or effectiveness of something
- Discuss: Present multiple perspectives and reach a conclusion
- Examine: Consider an argument or concept in close detail
- Recommend: Give a justified suggestion based on analysis
Practice tip
Before answering, circle the command term and the topic. Write down what type of response is expected. This 10-second habit prevents the most common exam mistake.
For command terms across all IB subjects, see our complete command terms guide.
Practice answering IB Business Management questions and receive feedback.
Practice BM questions →For more exam strategies, see our guides on How to Structure a 10-Mark BM Answer and Common BM Exam Mistakes.
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