IB Business Management · Unit 4 of 6

Unit 4: Marketing

Unit 4 of IB Business Management covers Marketing. This unit contains 4 topics and 17 sub-topics. Below you'll find free study notes, flashcards, and exam preparation resources for every topic in this unit.

4 topics17 sub-topics

Exam technique guide

What Unit 4 covers

Unit 4 explores how businesses identify, reach, and satisfy customers through marketing planning, market research, and the marketing mix (the seven Ps). Students learn to evaluate marketing strategies and apply them to case study businesses — a core skill tested in IB BM Paper 1.

Topics in Unit 4

4.1

Introduction to marketing

4 sub-topics

4.2

Marketing planning

3 sub-topics

4.4

Market research

4 sub-topics

4.5

The seven Ps of the marketing mix

6 sub-topics

Study tip: Work through the topics in order — each builds on concepts from the one before. Start with notes, then reinforce with flashcards and practice questions.

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