Topic 6.2 introduces the Ansoff matrix as a tool for evaluating growth strategies — market penetration, market development, product development, and diversification. Students evaluate the risks and potential rewards of each strategy and apply the framework to real business scenarios.
Business Management is assessed through Paper 1 (case study) and Paper 2 (structured questions). Expect to apply these concepts to business scenarios using appropriate tools and terminology.
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Start studying freeTopic 6.2 Ansoff matrix forms a core part of Unit 6: Business Management Toolkit in IB Business Management. Mastering these concepts will strengthen your understanding of connected topics across the syllabus and prepare you for exam questions that require analysis, evaluation, and real-world application.
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