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Process of starting a business

IB Business Management • Unit 1

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🚀 Steps to Start a Business

The Journey: Starting a business requires careful planning and several key steps — it's not just about having a great idea!

Key steps in the process

  • 1. Identify a business opportunity (gap in the market)
  • 2. Conduct market research
  • 3. Create a business plan
  • 4. Secure financing/capital
  • 5. Choose a legal structure
  • 6. Register the business
  • 7. Set up operations
  • 8. Launch and market the business

💡 Finding a Business Idea

Every business starts with an idea — but not every idea is a good business opportunity!

  • Identify a gap in the market (unmet need)
  • Solve a problem people have
  • Improve on existing products/services
  • Use your skills or passion

🔍 Market Research

Before investing time and money, entrepreneurs must research their market.

  • Who are the potential customers?
  • What do they need/want?
  • Who are the competitors?
  • What price will customers pay?
  • Is the market big enough?
Skipping market research is one of the biggest reasons new businesses fail!

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📋 The Business Plan

A business plan is a written document that outlines the business idea and how it will succeed.

  • Executive summary
  • Business description and objectives
  • Market analysis
  • Marketing strategy
  • Operations plan
  • Financial projections
  • Funding requirements
A good business plan helps you think through challenges AND convinces investors to give you money!

💰 Securing Finance

Most new businesses need capital (money) to get started.

  • Personal savings
  • Family and friends
  • Bank loans
  • Angel investors
  • Crowdfunding
  • Government grants

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