Back to Business Topics
2.4.41 min read

Causes of demotivation

IB Business Management • Unit 2

Smart study tools

Turn reading into results

Move beyond passive notes. Answer real exam questions, get AI feedback, and build the skills that earn top marks.

Get Started Free

🌟 Non-Financial Rewards and Demotivation

Big Idea: Non-financial rewards motivate employees without directly paying them more money. They address Herzberg's motivators: the work itself, recognition, responsibility and growth.

Key non-financial methods

  • Job enrichment -- making work more interesting by adding challenge, variety and responsibility. Addresses Herzberg's motivators directly
  • Job enlargement -- widening the range of tasks an employee performs (horizontal expansion). Can reduce boredom but is not always motivating
  • Job rotation -- moving employees between different tasks or departments regularly. Develops broader skills and prevents monotony
  • Empowerment -- giving employees authority and autonomy to make decisions about their work. Shows trust and develops skills
  • Teamworking -- organising employees into teams that collaborate and share responsibility. Addresses Maslow's social needs
  • Recognition and praise -- acknowledging good work publicly or privately. Addresses esteem needs (Maslow Level 4)

Causes of demotivation

  • Poor management and leadership
  • Lack of recognition or appreciation
  • Boring, repetitive work with no variety
  • No career progression or development opportunities
  • Unfair pay or policies
  • Poor working conditions or relationships
  • Excessive workload or unrealistic targets
  • Micromanagement -- removing autonomy and trust
Salah's innovation division at DA used non-financial motivation brilliantly: employees had autonomy to decide when and how they worked (empowerment), they worked on creative new products (job enrichment), and they were given responsibility for entire product developments. This addressed Maslow's self-actualisation and Herzberg's motivators.
The most powerful motivators are often non-financial. Money prevents dissatisfaction, but meaningful work, recognition and autonomy create genuine engagement. 🌟

Make these notes count

Reading notes is just the start. Test yourself with IB-style questions and get feedback that shows you what examiners want.