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NotesBusiness ManagementTopic 6.7Using statistics in business decisions
Back to Business Management Topics
6.7.31 min read

Using statistics in business decisions

IB Business Management • Unit 6

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Contents

  • How statistics help managers
  • Limitations of using statistics
  • Constructing charts and graphs

📊 How statistics help managers

  • Identify trends — are sales growing or declining?
  • Compare performance — how does this branch compare to another?
  • Forecast the future — predict demand based on past data
  • Spot problems — unusually high or low figures signal issues
  • Support decisions — data-backed arguments are more convincing than gut feelings
Example: A manager sees average customer satisfaction is 4.2/5 but the standard deviation is high. This means some customers love the service while others hate it — inconsistency is the real problem to fix.

⚠️ Limitations of statistics

  • Data can be misleading if the sample is too small or biased
  • Statistics show WHAT happened, not WHY it happened
  • Past data doesn't guarantee future results
  • Numbers can be manipulated or cherry-picked to support a preferred conclusion
  • Qualitative factors (motivation, culture, reputation) aren't captured by numbers
Statistics are a tool, not the answer. Use them to inform decisions, but also consider context, judgement and qualitative factors! 🧮+🧠

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📊 Constructing Charts and Graphs

The May 2025 exam asked students to DRAW a stacked bar chart (4 marks) and a pie chart (2 marks). You must be able to construct these, not just read them!

Bar charts (simple and stacked)

  • Simple bar chart — one bar per category, height shows the value
  • Stacked bar chart — bars divided into segments showing subcategories
  • Must include: title, labelled x-axis (categories) and y-axis (values/scale)
  • Use a ruler and draw to scale
  • Include a key/legend if using colours or patterns for different segments
  • Bars should be equal width with equal gaps
Stacked bar chart example: A company has 200 employees in 2023 (80 full-time, 70 part-time, 50 temporary) and 250 in 2024 (100 full-time, 90 part-time, 60 temporary). Draw two bars, each divided into three coloured segments. The total height of each bar = total employees for that year.

Pie charts

  • Shows proportions of a whole (must add up to 100% or 360 degrees)
  • To calculate degrees: (value divided by total) multiplied by 360
  • To calculate percentage: (value divided by total) multiplied by 100
  • Label each segment with category name AND percentage or value
  • Use a protractor for accuracy in exams
  • Include a title
Pie chart example: 50 employees — 25 have degrees (50%), 15 have diplomas (30%), 10 have school qualifications (20%). Degrees: 25/50 x 360 = 180 degrees. Diplomas: 15/50 x 360 = 108 degrees. School: 10/50 x 360 = 72 degrees.

Marking criteria checklist

  • Fully labelled axes (bar chart) or segments (pie chart)
  • Drawn to scale using a ruler or protractor
  • Clear title
  • Key or legend if multiple categories
  • Accurate data plotting
  • Not to scale = maximum 3 out of 4 marks
  • Missing labels = maximum 2 out of 4 marks

Related Business Management Topics

Continue learning with these related topics from the same unit:

6.1.1What is a SWOT analysis?
6.1.2Using SWOT for strategic decisions
6.1.3Writing SWOT-based recommendations
6.2.1The Ansoff matrix
View all Business Management topics

Improve your exam technique

Command terms, paper structure, and mark-scheme tips for Business Management

IB Exam Questions on Using statistics in business decisions

Practice with IB-style questions filtered to Topic 6.7.3. Get instant AI feedback on every answer.

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How Using statistics in business decisions Appears in IB Exams

Examiners use specific command terms when asking about this topic. Here's what to expect:

Define

Give the precise meaning of key terms related to Using statistics in business decisions.

AO1
Describe

Give a detailed account of processes or features in Using statistics in business decisions.

AO2
Explain

Give reasons WHY — cause and effect within Using statistics in business decisions.

AO3
Evaluate

Weigh strengths AND limitations of approaches in Using statistics in business decisions.

AO3
Discuss

Present arguments FOR and AGAINST with a balanced conclusion.

AO3

See the full IB Command Terms guide →

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6.7.2Measures of dispersion
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What is a circular business model?6.8.1

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